We’re not just blowing smoke when we say that we’re THE BEST thing to happen to online wagering and gaming in a very long time. Yes, we may be the brash new kid on the block, but we’ve genuinely got the goods to back our bravado.

Brand Power You Can Trust

At Sun Bets and Sun Casino, we bring together a world of experience and excitement that’s backed by both the UK’s most iconic and popular red-top tabloid, The Sun, and the global wagering giant Tabcorp. The union leverages the pair of power brands lead positioning in the marketplace, marrying Tabcorp’s 50 years of sports betting industry experience and The Sun newspaper’s market-leading media assets (did you know 50% of gamblers in the UK read The Sun?).

Born from a love of the game, Tabcorp has played an enduring role in building an industry based on sustainability and strong partnerships. Delivering outstanding customer experiences today and into the future is what drives Tabcorp. Tabcorp is one of the world’s largest publicly listed gaming companies and is a top 100 ASX (Australian Securities Exchange) company.

The Sun is more than a newspaper. It is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship. Read by more than ten million readers in the UK every week, the country reaches for The Sun when they need to discover, debate, understand, decide, laugh, cry, act or fight.

So, every click on our websites, every product we release, and with every special offer and promotion we make available, we know we have two huge reputations to uphold. Come join Sun Bets Affiliates and rest easy promoting a brand that your players are going to love. You’ll benefit from referring your traffic to a betting and gaming platform that values product quality and integrity as much as you do.

Market Leading Incentives

We also want to entertain and engage your players along the way, and will work cooperatively to present appealing sign-up bonuses to convert your players quickly and without fuss. We’ll provide innovative offers, free bets, and money back specials for heightened retention. Plus, our enhanced odds and wide choice of markets and games online will have your referrals returning to us time and time again…from having a flutter on anything and everything, to throwing a few coins in their favourite 3D Slot, we serve up a wide range of reasons to keep them coming back.

Competitive Commissions & Advanced Systems

While your punters and casino enthusiasts continue to take advantage of our attractive offers and promotions, we’ll be paying you substantial commission (a 30% revenue share, across all products, with no negative carryover) – and we’ll pay it monthly, and on time (within the first 15 business days of each month). Start earning competitive rev share rates on referred players, and tap into some of the most advanced affiliate reporting systems and tools around, giving you easy access to insightful intel about your referrals and revenue.

We utilise a robust tracking solution that combats browser “do not track” modes and users clearing their cookies to ensure you are credited for all your referred customers. We make more data available to you regarding what sports and casino products your customers are betting on than any other gambling operator to help you optimise your campaigns.

Dedicated Affiliate Support

But don’t ever feel like you’re alone here. The Sun Bets Affiliates team is waiting to hold your hand if you’re new to the game, or even if you’ve been in the affiliate business for years, and just want advice or reassurance. Our dedicated affiliate managers are available to work with you to develop and hone your current marketing tools, and to help identify new opportunities too. We consider this a partnership in the true sense of the word.

The Sun Bets Affiliate Programme is managed by the team from Digital Fuel. Digital Fuel have a wealth of experience in running award winning betting and gaming affiliate programmes. Our team and therefore our partners are supported by a full service digital marketing agency that specialise in all disciplines from SEO and content to biddable media and creative

Sun Bets Affiliate Management team includes:

Andy Scott:
Andy joined Ladbrokes UK in 2008 to manage the casino affiliate program and later bingo, games and lotto fell under the remit. A 2011 move to Australia to head up the Luxbet acquisition and affiliates with Tabcorp followed. For the past two years, he has overseen performance marketing campaigns and strategy across several key betting and gaming accounts at Digital Fuel.

Alison Bachelor:
Alison joined Betfred in 2008 to manage the sports and casino affiliate program before a move to PokerStrategy.com to run their acquisition channels. Up until mid-2016 she managed digital marketing including the affiliate programme for 32Red Casino; she made the move to Digital Fuel in July 2016 and is tasked with managing the affiliate channel.

Luke Cotton:
Luke joined Digital Fuel three years’ ago from Paddy Power, where he was responsible for their casino, games and mobile focused affiliate marketing activities. At Digital Fuel, Luke runs affiliate programmes for the firm’s key outsourced programme management clients. He is a frequent and respected speaker at affiliate conferences.

Do we want to partner with you? Are you ready to start earning? #YouBetcha

Sunbets Sports

Sun Bets is the authority on all things sports. So, rest easy knowing you’ll be driving traffic to the nation’s destination for betting and banter. Your punters will quickly discover a unique betting experience that’s unlike any bookie they’ve ever known. As a Sun Bets affiliate partner, take advantage of our 30% rev share deal, across all products, with no negative carryover.
*CPA and Hybrid commission models available – contact us to discuss rates.
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Sunbets Casino

We know your players love their sports, but sometimes they need the thrill of being the player, rather than just watching from the sidelines! That’s where Sun Casino kicks in, powered by Playtech, and whether it’s slots, blackjack or roulette, the excitement here never stops. As a Sun Casino affiliate partner, take of advantage of our 30% rev share deal, across all products, with no negative carryover.
*CPA and Hybrid commission models available – Contact us to discuss rates.
Sign UpLearn More